Photography

Photography

Photography Style

All Echo brand imagery reflects the tone of our company and captures positive interactions and relationships between customers and our brands.

Our photography is very specific and unique to the personality of Echo and the solutions we deliver to our clients. As such, we have provided examples of successful sourced imagery. We highly recommend referencing these examples for all design projects. 

Select images that are unposed, rich, bright, and warm in tone. Images should not be overly saturated or edited with flares. All Echo brand photography supports our messaging and helps tell a story. The subjects should be authentic, modern, and candid. They should also be diverse in gender, ethnicity, and age, and appeal to our brand’s audiences. Environmental photos should be inviting, modern, and should highlight relevant subject matter for our audiences.

Photo Library

Carriers

Shippers

Technology Employees

People

Select imagery that is inclusive, showing wide ranges in age, gender, and ethnicity.

Select imagery that is posed or inauthentic. We want to connect to real people.

Environment

Select imagery that reflects our audiences growing their companies.

Select imagery that is overly casual or inappropriate for our audiences.

Tone

Select images that are neutral-warm in tone and rich.

Select overly saturated, cold images, or images with flourishes.