Iconography

Icon pack

Apply iconography to make complex content more digestible. Like every element in our brand toolkit, iconography must be created and applied consistently and intentionally. Our icons use a inline stroke style. Icons can use all brand colors as long as they contrast the background.

Rail

LTL

FTL

Partial Truckload

Settings

Parcel

Temperature

Service

Job

Truck

Download

Icon Don’ts

Don’t distort, stretch, or skew icon proportions by changing the ratio.

Don’t rotate the icons.

Don’t use other colors that might limit accessibility.

Don’t use iconography that combines more than one color.

Don’t add effects to the iconography; no drop shadows, glows, etc.

Don’t use filled in iconography.