Logo
Primary Logo
The primary logo of Echo’s brand consists of our wordmark accompanied by our Echo Range Lines. Because it’s our most frequently viewed asset, the logo must be applied consistently across all collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
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Reverse
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White
Primary Logo Badge
Echo’s corporate badge includes the Echo “E” and Range Lines from our primary logo. While the badge should never be the first point of contact with the Echo brand, it is a critical asset and must be used consistently and responsibly. Apply our badge in instances where the primary logo is not feasible (usually because of size) or repetitive (in paginated content like white papers or PowerPoint presentations).
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White
Echo® Logo With Tagline
Echo's primary logo can also be seen accompanied by our tagline. This use case should be reserved for spotlight moments, where the logo is the only item in view. The tagline logo is used in materials that are part of targeted sales, marketing, or transactional efforts. Use this logo in most applications, except when the tagline would be too small to read. Examples include advertising websites, sales and marketing communications, promotional signage (banners, etc.), tradeshow installations and materials, delivery vehicles, publicity and PR, and promotional premiums (t-shirts, golf balls, and other timely marketing items).
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EchoDrive® Logo
The product logo for EchoDrive consists of our wordmark accompanied by our product badge. The logo must be applied consistently across all appropriate and product applicable collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
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EchoShip® Logo
The product logo for EchoShip consists of our wordmark accompanied by our product badge. The logo must be applied consistently across all appropriate and product applicable collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
Primary
Reverse
EchoTrak Logo
The product logo for EchoTrak consists of our wordmark accompanied by our product badge. The logo must be applied consistently across all appropriate and product applicable collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
Primary
Reverse
Components
Below are the components of Echo’s primary and product logos.
The logos should never be stretched, re-created, or distorted in any application. Only use logo artwork as provided. For consistency across brand assets, it’s critical that logo spacing, alignment, scale, or shapes never be altered.
Echo Logo
The Echo Logo is comprised of our logo wordmark and 'Echo impact lines'.
EchoDrive Logo
The EchoDrive logo is comprised of our EchoDrive wordmark paired with custom badge.
EchoShip Logo
The EchoShip logo is comprised of our EchoShip wordmark paired with custom badge.
EchoTrak Logo
The EchoTrak logo is comprised of our EchoTrak wordmark paired with custom badge.
Clearspace
Clearspace is the negative space maintained around the logo and logo badge, allowing them to “breathe.” To maintain our logo’s integrity and ensure visibility, clear space must be free from graphics, text, or other logos and general clutter.
Echo Primary Logo & Badge
The clear space is defined as the height of the Echo “E” within our wordmark. When using the badge on its own, the clear space is defined as one-half the height of the symbol.
EchoDrive Logo & Badge
The clear space is defined as the height of the Echo “E” within our wordmark. When using the badge on its own, the clear space is defined as one-half the height of the symbol.
EchoShip Logo & Badge
The clear space is defined as the height of the Echo “E” within our wordmark. When using the badge on its own, the clear space is defined as one-half the height of the symbol.
EchoTrak Logo & Badge
The clear space is defined as the height of the Echo “E” within our wordmark. When using the badge on its own, the clear space is defined as one-half the height of the symbol.
Minimum Size
Echo Primary Logo & Badge
To ensure legibility across all mediums, our the Echo logo should never appear smaller than 0.5” tall in print and 50 px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.5” tall in print and 50 px tall on a screen.
EchoDrive Logo & Badge
To ensure legibility across all mediums, our the EchoDrive logo should never appear smaller than 0.7” tall in print and 70 px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.7” tall in print and 70 px tall on a screen.
EchoShip Primary Logo & Badge
To ensure legibility across all mediums, our the EchoShip logo should never appear smaller than 0.7” tall in print and 70 px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.7” tall in print and 70 px tall on a screen.
EchoTrak Primary Logo & Badge
To ensure legibility across all mediums, our the EchoTrak logo should never appear smaller than 0.7” tall in print and 70 px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.7” tall in print and 70 px tall on a screen.
Logo Don’ts
Don’t distort, stretch, or skew logo proportions by changing the ratio.
Don’t rotate the wordmark or badge.
Don’t change colors or outline of the wordmark or badge.
Don’t remove the Echo lines from the logo.
Don’t add effects to the wordmark or badge; no drop shadows, glows, gradients, etc.
Don’t create stacked or otherwise edited versions of either the badge or wordmark.