Brand Strategy

Brand Positioning

For shippers and carriers, Echo is the 3PL that solves their transportation needs through expert partnership, innovative technology, and a reliable carrier network.

Expert Partnership

As an extension of your team, we understand what drives your business. At Echo, we form relationships built on trust because we put our clients and carriers first. With dedicated, 24/7 support from industry experts, you can count on Echo as a reliable partner that gets the job done right.

Innovative Technology

At Echo, we leverage the latest in AI, machine learning and advanced load-matching algorithms. Whether you utilize our industry-leading tools or our API/EDI capabilities, Echo equips you with technology that meets your needs without modifying the way you operate.

Reliable Carrier Network

Echo's vast and reliable carrier network ensures you always have access to capacity. By aggregating relationships with trucking companies and assets across multiple modes of transportation, we keep your supply chain running at peak performance.

Simplify transportation management

What is our mission statement?

Our mission succinctly defines why we exist. By adhering to our mission, we can achieve our vision.

Build the most innovative and reliable technology-driven transportation network, leveraging data to efficiently connect shippers with capacity.

What is our vision statement?

Our vision defines the impact we strive to create for our audiences.

Brand Personality

Brand personality traits are a set of human traits our brand seeks to embody. They ensure our brand never comes off as cold, sterile, or impersonal.

Trustworthy

Things don't always go as planned in the transportation industry. But with Echo, a team of experts always has your back. As your trusted partner, we prepare for the unexpected and carry the load alongside you to drive success for your business.

Innovative

We harness industry-leading tools because we believe innovative technology enables business growth. By leveraging the latest in AI, machine learning, and advanced load-matching algorithms, Echo empowers you with unparalleled, cutting-edge tech solutions.

Proactive

At Echo, better is the only option. That’s why we work to communicate and resolve transportation management issues before they arise. Our team of multimodal experts are equipped with the tools and technology to keep you informed so you can feel confident and up to date with every load.

Passionate

Our commitment to partnership means we share your goals and work tirelessly to ensure your success. We make the most of every interaction because we have the ultimate renewable energy source: passion. With Echo, you’ll always have leading-edge technology at your fingertips and 24/7 expert support by your side.

Solve any transportation need

What is our brand promise?

Our brand promise is the pact we make with our clients and carriers when they choose to partner with Echo. If our target audiences know only one thing about our brand, it should be our brand promise.

How to Describe Echo

How to talk about Echo, everywhere.

In a press release

Echo simplifies transportation management for carriers and shippers. We solve any transportation need through expert partnership, innovative technology, and a reliable carrier network.

In an elevator

Echo connects businesses that need to ship their products with carriers who transport goods quickly, securely, and cost-effectively.

In a cab

I work for a transportation management company that connects carriers and shippers.