Messaging Frameworks
Brand Pillars
Brand pillars are the categories that anchor your communication. They are the three primary brand benefit categories that span all of our audiences and anchor our marketing communications and content strategy. Adhering to brand pillars across audience messaging ensures our brand is represented consistently to reinforce our identity.
Expert partners by your side
At Echo, we understand the fast-paced nature of the transportation industry and the importance of having real-time, human support. That's why we form strategic partnerships with carriers and shippers built on trust. When questions or challenges arise, our team of dedicated experts is available to offer immediate assistance to help you reach your goals. As an extension of your team, Echo works tirelessly to propel your business forward on the road to success.
Innovative technology at your fingertips
Leveraging advanced analytics and load-matching algorithms, Echo brings unmatched visibility and predictability to supply chains. Whether you utilize our industry-leading tools, our flexible API/EDI capabilities, or prefer a conversation with one of our experts over the phone, Echo can scale to meet the needs of your business without modifying the way you operate.
Reliable access you need
Whether you’re a carrier looking for freight or a shipper seeking capacity, Echo is equipped to provide the reliable access you need. Through a vast carrier network, we connect shippers with capacity to keep their supply chains moving. And through strong connections with our shipper clients, we connect carriers with freight to keep their capacity fully utilized at all times. At Echo, we're committed to providing our clients, carriers, and partners with the access they need, exactly when they need it.
Audience Persona
Carriers
Carriers are responsible for matching capacity with loads, dispatching drivers in a way that maximizes efficiency, and overseeing drivers to make sure they’re moving and being treated with respect.
Challenge
Carriers struggle with unreliable and/or inefficient communication from 3PLs and lost time due to inefficient processes.
Goal
Carriers want to build long-lasting partnerships with 3PLs and ensure their capacity is fully utilized at all times.
Solution
Echo offers carriers access to 24/7 expert support and freight that keeps their drivers moving.
Carriers Value Proposition
Reliable partnership and access to freight
What does Echo offer carriers?
A value proposition explains the unique benefits Echo offer to carriers, explaining why prospects should do business with Echo rather than competitors.
Carrier Key Messages
Key messages are the persuasive language that reinforces your brand pillars in greater detail. Key messages can be used as is in website copy, social media posts, and more, or can be combined to create long-form content such as a white papers. Overall, messaging frameworks are meant to create a structure for the way content is produced.
Brand Pillar 1 | Carriers
Expert partners by your side
Key Message
Proof Point
Brand Pillar
Partnerships that go the distance.
When you team up with Echo, you’ll not only gain a trusted partner, you'll also form meaningful relationships with lasting impact. We work with you on a recurring basis to provide freight, while offering loyalty benefits and opportunities to raise your carrier status. With dedicated relationship management, you can trust that Echo will understand and prioritize your needs while rewarding your long-term commitment.
Proof Point
- Echo received ISO Service Award in 2021
- Carriers have dedicated relationship management to ensure effective communication
- Carriers can receive rewards program benefits based on their status
Brand Pillar
Keeping you up to date on what matters most.
Time wasted waiting around during load pick-ups or trying to resolve issues on your own cuts into your bottom line. In the time-sensitive transportation industry, you deserve to stay informed and on schedule. That's where Echo comes in — with 24/7 expert support, we address and resolve issues immediately. By prioritizing frequent, proactive communication, we have your back while keeping you up to date on what matters most.
Proof Point
- Carriers struggle with wasted time during load pickups
- Echo offers insourced, U.S.-based 24/7/365 customer service and dispatch
Brand Pillar
World-class support from the people behind the tech.
At Echo, we don't stop at providing you with the latest and greatest technology to keep your business running smoothly. We go the extra mile by also empowering you with access to our team of experts, who are available around the clock to answer questions and provide human support. Our winning combination of cutting-edge technology and personalized service ensures you’re in good hands with Echo.
Proof Point
- Carriers struggle to find a human to help solve problems with technology issues
- Echo employs Truckload, LTL, Partial, and Intermodal subject matter experts
Brand Pillar 2 | Carriers
Innovative technology
at your fingertips
Key Message
Proof Point
Brand Pillar
Delivering unparalleled, tech-enabled results.
At Echo, our experts are equipped with industry-leading tools and technologies to provide you with the most efficient experience possible. Harnessing advanced analytics and load-matching algorithms, we empower you with accurate, real-time information and streamlined processes. By combining our team's expertise with state-of-the-art technology, Echo exceeds traditional levels of support to deliver unparalleled, tech-enabled results.
Proof Point
- Proprietary technology developed by internal IT experts
- Analytics team leading the development of AI and machine learning
Brand Pillar
Diversified technology solutions that meet your needs.
We understand that every business has its own unique set of challenges and goals. That’s why we're passionate about offering innovative technology solutions that can scale to meet your specific needs. Whether you utilize our web portal, mobile app, or make use of our integration capabilities, Echo’s diversified technology solutions can scale to meet you wherever you need to be met.
Proof Point
- For carriers that have in-house tech, Echo offers full integration capabilities (API/EDI)
- For carriers who do not have in-house tech, Echo offers EchoDrive
Brand Pillar
A marketplace of opportunity.
EchoDrive enables you to search, bid, and book freight in the most efficient way possible. Accessible via web portal or mobile app, EchoDrive helps dispatchers manage loads and drivers, while giving drivers access to all load information in one place. With features like load lifecycle management and easy document uploading, EchoDrive empowers you with more flexibility, transparency, and control.
Proof Point
- Dispatchers use EchoDrive web portal and drivers use EchoDrive mobile app
- Carriers can use EchoDrive to search for available loads, submit offers, and book shipments online
Brand Pillar 3 | Carriers
Reliable access you need
Key Message
Proof Point
Brand Pillar
Freight that keeps you moving.
In the transportation industry, wasted time means wasted money. At Echo, we understand that every minute counts. That's why we provide reliable access to freight that keeps your capacity fully utilized at all times. We even help you efficiently connect loads to one another so you can stay moving without interruption. With no wasted time, you can improve productivity and profitability for your business. Echo moves you forward with freight that boosts your bottom line.
Proof Point
- Carriers desire to keep their capacity fully utilized at all times and to connect loads efficiently
- Efficient access to available freight via EchoDrive portal or mobile app
Brand Pillar
Providing load transparency.
Echo keeps supply chains in motion by ensuring compatibility of freight with available capacity. By carefully considering factors like size and weight, we're able to minimize the risk of delays and complications, while optimizing the entire shipment life cycle with clear and honest communication. As industry experts, we have the knowledge and tools to ensure freight is perfectly matched with your capacity, guaranteeing you have enough space and resources to safely and efficiently transport freight from its origin to its final destination.
Proof Point
- Echo has automated matching capabilities, leveraging internal and external data
- Echo is one of few 3PLs that can handle any shipment, regardless of shape or size
Brand Pillar
Grow your business with Echo.
Our dedication to your organizational goals means we're constantly looking for ways to take your business to the next level. When you partner with Echo, you'll gain access to an expansive network of shippers to help you grow your business to new heights. By servicing all of North America, we provide you with unfettered access to new customers, while ensuring you keep capacity fully utilized and maximize revenue.
Proof Point
- Echo is one of the largest 3PLs in North America
- Echo helps carriers improve the utilization of assets with freight to balance their network
Audience Persona
Shippers
Shippers are responsible for overseeing the import and export of shipments, ensuring timely delivery of goods, managing customer expectations, reducing damages and claims, strategic planning, and inventory control.
Challenge
Shippers struggle to manage the trade-offs between service and cost.
Goal
Shippers want to hit on-time delivery goals through reliable access to capacity.
Solution
Echo offers shippers access to a reliable carrier network and technology that offers visibility into shipment statuses.
Shippers Value Proposition
Reliable access to capacity and best-in-class service
What does Echo offer shippers?
A value proposition explains the unique benefits Echo offer to shippers, explaining why prospects should do business with Echo rather than competitors.
Shipper Key Messages
Key messages are the persuasive language that reinforces your brand pillars in greater detail. Key messages can be used as-is in website copy, social media posts, and more, or can be combined to create long-form content such as a white papers. Overall, messaging frameworks are meant to create a structure for the way content is produced.
Shipper key messages generally apply to both Transactional and Managed Transportation shippers. In instances where shipper experiences differ, the key message has been written for the Transactional shipper audience and an alternate message has been included for the Managed Transportation shipper audience.
Brand Pillar 1 | Shippers
Expert partners by your side
Key Message
Proof Point
Brand Pillar
Our experts in your corner.
When you ship with Echo, a team of experts always has your back. Whether you need help with truckload, LTL, partial, or intermodal shipping, our logistics experts serve as an extension of your team to lend expertise, answer questions, and provide support. By filling your knowledge gaps, we provide you with peace of mind to confidently send your products out into the world. With our experts in your corner, we handle the shipping process so you can focus on your business.
MT | Your strategic partner.
At Echo, we do more than provide access to reliable capacity — we help you develop a solution that solves your capacity needs. Through carrier selection, mode optimization, execution, and negotiation, we provide an unrivaled shipping experience. For shippers looking for LTL carriers, we provide a range of options. As a strategic partner, Echo will help you select the best, most cost-effective mode of transportation for your shipping needs.
Proof Point
- Echo offers shippers superior service with dedicated service teams
- #1 3PL in Inbound Logistics’ Top 10 3PL Excellence Awards 2017-2023
Brand Pillar
Acting with urgency.
Managing freight isn't easy, and at Echo, we're familiar with the challenges and complexities you face on a daily basis. That's why our team of experts is available 24/7 to answer questions and provide immediate solutions to any problems you may encounter. We take proactive measures to prepare for the unexpected, because in a time-sensitive industry, you need a partner who acts with urgency.
Proof Point
- Echo received ISO Service Award in 2021
- Echo offers insourced, U.S. based 24/7/365 customer support
Brand Pillar
Exceed expectations with Echo.
At Echo, we guide you through the ever-changing marketplace. By providing education and support, we help you navigate through different cycles and modes of transportation, while ensuring higher levels of customer satisfaction with on-time performance. Echo makes it easier for you to manage and exceed customer expectations, while delivering best-in-class service at an affordable price.
MT | An extension of your team.
Echo is dedicated to your business objectives and will stop at nothing to help you achieve success. We work alongside you to proactively maximize efficiencies in your transportation network, while identifying and implementing improvements that optimize your supply chain. As your trusted partner, Echo puts your goals first.
Proof Point
- Shippers desire a 3PL that makes them look good to their customers
- MT shippers desire a partner who proactively finds ways to maximize efficiency
Brand Pillar 2 | Shippers
Innovative technology at your fingertips
Key Message
Proof Point
Brand Pillar
Putting you in control.
Harnessing the latest and greatest technology, Echo provides full visibility into every step of the shipping process, empowering you with transparency, predictability, and control over your shipments. No more guessing games, no more surprises – just real-time tracking information and full visibility into your shipments' status. You’ll gain insights from Echo’s KPIs and dashboards, helping you better analyze and improve your supply chain.
Proof Point
- Real-time visibility, reporting, and analytics
- Shippers can monitor important loads in EchoShip by adding them to their watch list
Brand Pillar
Your one-stop shipping platform.
EchoShip enables you to quote, book, ship, track, and manage invoices in one, easy-to-use web portal, making shipping faster and easier than ever before. With features that eliminate repetitive workflows and speed up shipping, EchoShip saves you time and effort so you can focus on what matters most – your business.
MT | Your one-stop shipping platform.
EchoTrak enables you to quote, book, ship, track, and manage invoices in one, easy-to-use web portal, making shipping faster and easier than ever before. With features that eliminate repetitive workflows and speed up shipping, EchoTrak saves you time and effort, so you can focus on what matters most – your business.
Proof Point
- EchoShip empowers shippers to track statuses and manage invoice payments for LTL, truckload, and partial truckload shipments
- Web-based platforms automate the entire shipment process from quoting to invoicing
- Managed Transportation shippers use EchoTrak while Transactional shippers used EchoShip
Brand Pillar
Tech that meets you where you are.
Echo’s range of innovative technology solutions save you time without requiring you to modify the way your business operates. Whether you utilize our award-winning, self-service shipping portal, or make use of our integration capabilities, we're equipped to meet you wherever you are. At Echo, we believe in configuring our approach to fit your objectives, because your business deserves more than a one-size-fits-all approach.
Proof Point
- For shippers that have in-house tech, Echo offers full integration capabilities (API/EDI)
- For shippers who do not have in-house tech, Echo offers EchoShip/EchoTrak
Brand Pillar 3 | Shippers
Reliable access you need
Key Message
Proof Point
Brand Pillar
Connecting you to reliable capacity.
Let’s face it — it's not easy finding access to reliable capacity. That's why we’ve built a well-tenured, heavily vetted transportation network that covers all modes of transportation. Including everything from intermodal to full truckload and LTL carriers, our core network is cultivated through long-standing relationships to ensure you seamlessly get your goods from point A to point B.
Proof Point
- Echo empowers shippers with access to a network of over 50,000 carriers
- EchoShip empowers shippers to select carriers by what matters most (e.g., transit time, cost, insurance coverage)
Brand Pillar
Predictability through processes.
Echo optimizes load management, so you can keep your products on shelves and drive revenue for your business. With rigorous process control, claims processing and qualification and compliance across our carrier network, we’ve made it easier for you to hit your on-time delivery goals and meet customer expectations. We deliver reliability and transparency, because in the ever-changing world of transportation, predictability is key.
Proof Point
- Echo has a rigorous qualification and compliance process across its carrier network
- Culligan Case Study: Echo improved carrier performance by requiring 99.5% of shipments be exception-free
Brand Pillar
Solving your transportation needs with ease.
Unlike some third-party logistics companies, Echo is not limited by equipment or mode, enabling us to support businesses of any size with any transportation need, across North America. By partnering with our multimodal experts, you can reduce the number of partnerships you need to manage to achieve your cost-effective moving goals. With Echo at your side, we’ll help solve your transportation needs with ease.
Proof Point
- As a non-asset transportation services provider, Echo is not limited by equipment or mode
- While some competitors focus on a specific niche, region, or shipper vertical, Echo can handle any North American transportation need