Brand Device
BRAND DEVICE NARRATIVE
Echo Range Device
Echo's customers know that they have the technology and the experts they need to conquer any facet of the supply chain. Our brand device, "Range," harkens back to the radiated impact Echo has on every corner of transportation management. Using the outside shape of the 'O' in our wordmark, we are able to build on the equity from the logo to create a unique device that can scale across several use cases.
Range Applications
Below are different applications for our Range device.
The Range device should not be stretched or altered in anyway, nor should it be used outside of the parameters highlighted below. This will ensure we are building brand equity through consistency.
Fine Line Motif
The Echo Range motif is an elevated application using fine lines and strategic layering to omit the feeling of sophistication. This application can be used on light and take backgrounds. The approved Range motifs are provided in the Echo Range brand kit above.
The motif should be used sparingly and only as an accent, as to not be distracting or overwhelming to the overall design.
Photo Layering
The Range device can also be applied within photography to provide depth to the composition. this application should be reserved for large spotlight placements such as advertisements or heros on websites.
Only use the approved Range motifs provided in the Range brand device kit available for download above.
Photo Framing
Using the Range device to frame photography can be an easy and simple way to weave our brand into collateral. Mask your images to this brand device in any brand collateral.
Secondary Brand Pattern
Map Motif
Our custom map motif is built from a collection of fine lines to resemble the intricacies of the roads of the world. In order to tell the story of our global presence and the elevated experience customers receive with Echo, we have interwoven this motif into our brand. Use the map only to provide backgrounds with more texture and do not stray or alter the provided maps available for download.
